Homework (part 2)

The Studio’s View

The view on 3D by the studio is that films are becoming less orientated around narrative and more focused on the implementation of 3D. This can be link to the success of the film Avatar and how it’s use of 3D technology made it the biggest grossing film of all time. As a result of this, 3D has been used in films in order to make more money through the extra cost for glasses. They also make money through the additional audience members that see the film, due to the appeal towards the improved quality and animation.

Websites such as Megaupload and Channel1 have also been a rising concern with studios, on the basis it loses them money and is a reason for the cinema attendance to decline. This is because the websites are used to stream and share varying mediums ranging from novels, television series and most importantly in relation to the topic at hand, films. One of the studios ways to counter this is the use of 3D to pull in audiences, promoting the technology as a quality that cannot be offered at home. 

Critic’s View

In the eyes of the critic, 3D technology is recognised as a tool to draw in audiences and make money. It’s involvement in the film industry is mainly for money making purposes. With this, films have become more orientated around incorporating features for 3D, resulting in a more simplistic or repetitive narrative.  

Director’s View

The directors of films may feel obligated now to change their films in order to meet the demands of 3D and try to condone the use of the technology in the multiplexes. It may be that they feel the only way to create a film that has significance or impact, is to use features that will be for the purposes of 3D.